The Euro Witch Hunt Against Microsoft

For the third time in a decade-long
antitrust saga, the European Commission imposed a fine on Microsoft, this time
to the tune of 899 million euros.
It should be recalled that, after numerous twists and
turns, the European Court of Justice in September 2007 upheld the Commission's
2004 decision to punish the company for abusing its dominant position in the
operating systems market. Soon after this, the Commission launched new
investigations regarding Microsoft's Office suite and its Internet Explorer
browser that could produce rulings similar to the 2004 decision.
The new fine, for failure to provide information needed for
interoperability with its operating system, confirms that the Commission is acting
blindly by not measuring competition correctly in the market for these
technologies. This ruling, like earlier decisions, distracts attention from
major strategic issues that will determine the future of the new technologies
market.
Deluded by a competition model that defines the market
arbitrarily, the Directorate General for Competition has trouble recognizing
that competition endures and has continued to do so in areas where the
authorities thought it was absent. Leaving aside the sensational announcements
about investigations and fines, Microsoft's desire to purchase Yahoo and its
decision to release more than 30,000 pages of documentation on its operating
system say much more about the vitality of competition.
These moves show that, to continue serving consumers in
this ever-changing market, firms have to innovate and to adapt quickly.
Microsoft must not only pay heed to potential competition from new entrants,
but also competition from existing players that are increasingly interested in
the operating system market.
Intel, the world leader in microprocessors, could, for
instance, venture into this market through its contract with Red Hat. In
addition to providing support services, Red Hat also supplies Linux, which is a
free operating system. The two companies may harbour an ambition to move more
deeply into the fast-growing Linux market.
Google – with a revenue model based solely on advertising –
is moving just as surely toward the operating system market. This has been
Microsoft's bailiwick up to now, but recent changes could threaten its
position. A glance at the new products Google provides on its site helps to
understand the challenges Microsoft will have to cope with. Google is offering
a software suite (including word processing and spreadsheet programs) free of
charge on the Internet, in direct competition with Microsoft products. For
major players like Google, the advance of the Linux open-source (and thus free)
operating system can hardly have gone unnoticed.
There exists nowadays a wide variety of free software that
only need to find a bundler to respond effectively to consumers' needs to
write, calculate, manage e-mail and agendas, and so on. Google could well
become this bundler and thereby pose a direct threat to the Microsoft model.
With its eyes riveted to market shares and the number of
competitors, the Commission has failed to notice the dynamics of innovation in
the world of operating systems. It has done the same mistake in regards to the
telecommunications market.
The Commission's faith in its model leads it to believe
that the existence of a number of resellers (Neuf Telecom and Free, for
instance, in the case of
Counting the number of competitors or focusing too heavily
on market share neglects the very essence of competition. It takes little
account of the process of innovation that often emerges where it is least
expected and challenges acquired positions.
Moreover, through a hostile attitude toward large or
"dominant" companies, the authorities manipulate the market not to
the benefit of most consumers but to the benefit of producers, resellers and
players who, without this intervention, may not have seen the light of day or
met the test of consumer choice.
As the Commission keeps tilting at Microsoft, it is worth
recalling that very large companies do not exist just by chance. In the absence
of regulations protecting them, they are a means that men and women have found
to transform pioneering products into mass goods. It is time the competition
authorities open their eyes to this reality.
Cécile Philippe is director of
the Institut économique Molinari.
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